Click to join the Collaborative Discovery for the best insights to the following question:
"What do you think are the main barriers for organizations in embracing social media practices and what ideas do you have for overcoming them?"


Hybrid Wisdom Labs is a new company emerging from more than a decade of robotics and social media research at UC Berkeley. Hybrid Wisdom's patented, lab-refined technology has been used by General Motors, Unilever, Humana, and the US Department of State.

The Team

David Wong
David received a MS in Computer Science, a BS in EECS, and a BS in Business Administration from UC Berkeley. David previously led and managed the development of the Opinion Space system and won the Android Developer Challenge in 2008.

Ken Goldberg
Ken Goldberg is the craigslist Distinguished Professor of New Media, and co-founder and past Director of the Berkeley Center for New Media. He is a Professor of IEOR at UC Berkeley, with appointments in EECS and the School of Information.

Sanjay Krishnan
Sanjay Krishnan has over 4 years of experience as a system administrator. He specializes in IT infrastructure, system scalability, and client security. He studies Electrical Engineering and Computer Sciences at the University of California, Berkeley.

Thomas Lam
Thomas Lam is an expert in HTML5 and leads the design of the mobile and analytics platforms. He studies Electrical Engineering and Computer Sciences at the University of California, Berkeley

Gil Gershoni
Gil Gershoni is the Creative Director at Gershoni, a San Francisco based agency producing breakthrough strategies for evolving brands. From Brand Week to Communication Arts to Sundance to the Whitney Biennial, Gil's work continues to garner international recognition.


John Hubinger
John is currently the CEO and Co-Founder of Virtus Genetic and is a serial technology entrepreneur with a long track record of innovation and leadership. Previously John held positions as VP of Software Development at Oracle Inc., CEO and Founder at AmberPoint Inc. (acquired by Oracle Inc.), VP at Sun Microsystems (reported to the president, running one of the Java divisions), VP World-Wide Sales at Forte Software Inc. (IPO 1996), VP and Co-Founder of Camenco Inc., VP and Regional Manager at KnowledgeWare Inc., Marketing Manager at IBM, Architect, System Analyst and Scientist at NASA, the Jet Propulsion Laboratory (JPL), and the California Institute of Technology (CIT). John graduated from UC Berkeley, where he studied computer science and economics, and where he continues to lecture and mentor at the Graduate MBA program at the Haas School of Business.


Michael Silverman, Psychologist and Organizational Research Specialist
Michael is managing director of Silverman Research, a company that specialises in applying social media principles to employee insight. He has worked as a psychologist in both academic and commercial research. Before establishing Silverman Research, Michael was Global Head of Employee Research at Unilever.